Shot by Shot

Challenge — The CA department of Public Health was battling a rise in anti-vaccination popularity, placing the health of many at risk of serious disease and illness. They had collected the printed and video of real-life stories from families who experienced preventable tragedy endorsing vaccination.

Outcome — Mortimer Smythe developed a standardized collection of classifications to prepare a data model categorizing the stories within a searchable database. Those stories were then distributed to educators and health care professionals for sharing subsequently illustrating the importance of vaccinations. To monitor the effective reach of their efforts, we developed an automated follow-up survey system, which allowed users of the stories to report back to the CADPH regarding their use.